Ah the joys of self promotion. What sort of image is going to make it through all the chatter an art buyer is exposed to? What sums up your work in a single image. What is gritty enough to make you happy but accessible enough to make people want to hire you for a number of different types of jobs?
We decided to not only try to go with branding ourselves along our photographic styles but also along a single marketing style. Introducing taking a bite out of promos. We decided a while ago to design a website and subsequent marketing tools along a single visual aesthetic. This helps with branding because we have a look, a feel, a colour scheme that run throughout all our marketing efforts.
Since our last marketing image was more fashion orientated, we decided to try something more beauty focused since we do a fair number of both. Notice the thematic adherence. Thanks to an old lapel pin I own and a little Photoshop, the image is direct, striking, and more to the point drives you to the marketing aspect ‚Äì our logo in the center of the pin.
All that‚Äôs left is print and send…