The Cast look book FW 2011

A few weeks back we were asked to shoot the FW 2011 look book for The Cast and Bevel NYC collaboration.

The idea was to find an alley that was quintessential New York. Filled with grit and old school personality, we found the perfect alley in TriBeCa. We shot it in black and white with a high contrast to bring the feel of 1970s rock photos to the shoot. Inspiration was garnered from classic photos of the Ramones, Iggy Pop, and the Dead Boys.

It was a lot of fun to shoot, even though the alley started to smell a bit ripe in the hot Spring sun!




and the Polaroids (well Fujiroids) of the models and of Chuck and Elisa of The Cast….

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