Archive for the ‘look book’ Category

The Cast look book FW 2011

Monday, May 2nd, 2011

A few weeks back we were asked to shoot the FW 2011 look book for The Cast and Bevel NYC collaboration.

The idea was to find an alley that was quintessential New York. Filled with grit and old school personality, we found the perfect alley in TriBeCa. We shot it in black and white with a high contrast to bring the feel of 1970s rock photos to the shoot. Inspiration was garnered from classic photos of the Ramones, Iggy Pop, and the Dead Boys.

It was a lot of fun to shoot, even though the alley started to smell a bit ripe in the hot Spring sun!




and the Polaroids (well Fujiroids) of the models and of Chuck and Elisa of The Cast….

NPRPA SS2011

Tuesday, October 19th, 2010

We have watched Samantha Sleeper, creative genius behind NPRPA, grow as a talent from her senior thesis days back at Parsons. So, when she asked us to work on the SS 2011 look book, we had to say yes. The collection was shot over 2 days.

The first day was a video shoot where we were called in to do the production stills. Shot outside on a gorgeous sunny day in Williamsburg (though a little on the hot side), the sun and wind added to the breezy pastel palate of the collection, really setting the mood for Spring.

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The second part was a studio day to shoot what became the printed look book. We had Dani, an awesome model from One Models with us for both shoots. Kitty Andrews Millinery did a special collaboration project – 4 specially designed hats – for Spring 2011.

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And after a long day we finally wrapped!

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BEVEL NYC, Ball Game

Monday, September 27th, 2010

While attending the Sang Bleu Magazine launch party and art show, we met Jonathan Goldstein, the mastermind behind the new jewelry brand BEVEL. A short while later, he contacted us to shoot his first look book. His first collection is called “Ball Game”.

The story behind the line is the legend of the Hero Twins, the oldest Mayan creation myth to have been preserved in its entirety. Each piece has 3 states of being: modern, classic, and sacrificed. We tried to stay true to the line’s tribal feel, with the help and art direction of Char Alfonzo, in the look book we shot.

Check out more of Jonathan’s work here BEVEL Jewelry NYC.

Models: Manuel Ramos + Jill @ Re:quest Models
Models2: Jahbar + Barry
Makeup: Alejandro Calvani

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